At first I assumed it's just kind of a gift-type item; sort of just for a giggle.
Then I realized, maybe not? I just can't fathom that someone would take a bible hunting (and also need that bible to be invisible by deer), so perhaps it's for fashion? Why take a plain old brown bible to church, show everyone you are a hunter with your camo bible!
Yes, I will whip out my camera at Barnes & Noble in the name of blogging. :-)